Building during the recessions pros and cons

Everyone knows that during a recession it becomes a buyers market. Home buyers can pretty much set a price, ask for it, and expect to receive it. It's easy to get into a home because prices come down. But what about building a new home during a recession? What are the pros and cons to building during the recession?
It doesn't take a rocket scientist takes it toll on just about everyone, especially when it comes to real estate. Homes are worth less, people have less money, and builders struggle to find buyers for homes they've already built.
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